Too many teams define themselves by what they do instead of why they do it.
A team of business analysts, for example, doesn’t exist to create spreadsheets or reports. Their real purpose is to provide intelligence that enables better business decisions.
When leaders invite their teams to articulate why they exist and who they ultimately serve, something shifts. People see how their contribution matters beyond their job description. Efforts align, and engagement rises naturally.
When a team knows its purpose, work becomes more than a task—it becomes a cause worth committing to.
What part of your team’s work creates real impact, not just activity ?
How would your team describe its purpose ?
