Brands distinguish one product from another. As leaders, we have a brand too. It’s built on people’s perception of us, not on our intentions. Don’t be surprised when you get reduced to two or three attributes, main achievements, skills, or incidences. How do you want to be engraved on other’s minds? What do you stand for? Act consistently to maintain this brand of yours and differentiate yourself from others!
Tasks Don’t Inspire
Too many teams define themselves by what they do instead of why they
