Ultimately all decisions are emotional, also in business! Of course, first, we collect all the pertinent facts and rational arguments to find our best option. But what happens when our research points clearly in a certain direction? We will never go down a path that doesn’t feel right. The business partner you negotiate with works exactly the same way. All your reasoning is great but not enough. You need to create that emotional connection with the other party to move forward. People do business with those they know, like, and trust!
We live in a fast-paced world and interact with many others, personally and